About
Accomplished Fractional Digital Marketing Officer with over 20 years of experience driving significant revenue growth for mid-market companies ($25M-$100M). Specializing in advanced AI implementation, including custom GPT development and synthetic data modeling, to optimize customer acquisition and market strategy. Proven leader with a track record of generating over $48M in client revenue growth through data-driven digital transformation and innovative AI marketing automation.
Work
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Summary
Providing strategic advisory for an AI guardrail platform, contributing to future-forward development and market positioning.
Highlights
Advising on strategic direction for AI guardrail platform development, ensuring alignment with industry best practices and ethical AI principles.
Contributing expertise to enhance platform features, focusing on robust AI governance and risk mitigation strategies.
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Summary
Led as a fractional marketing executive for 25+ mid-market B2B and B2C companies, driving significant revenue growth and implementing advanced AI strategies.
Highlights
Generated $48.1M in combined client revenue over a 3-year period by developing and executing integrated digital marketing strategies across diverse portfolios.
Engineered an end-to-end AI video production pipeline for Lythgoe Bourbon, slashing traditional production costs by 99% while preserving broadcast quality from screenplay to final output.
Implemented AI-powered social listening workflows and predictive analytics, optimizing ICP refinement and market positioning for multiple clients.
Built custom OpenAI API-powered brand and audience persona assistants, enhancing message positioning and market research capabilities for strategic advantage.
For SFG Productions, achieved a 22% reply rate from 598 sales leaders and a 13% reply rate from 1,050 marketing leaders, doubling LinkedIn engagement rates through a LinkedIn-native content strategy.
For Sunbird Messaging, drove a 50% landing page conversion rate and exceeded a 50K waitlist goal by 270% ahead of schedule, reaching 145K signups and building a 26K+ member Discord community with integrated AI support bots.
For Ruffalo Noel Levitz, led an AI transformation initiative that cut offshore data processing staff by 85%, positioning the company for exponential growth and 12-month profitability.
For WithMeEvents, executed a global rebranding and digital marketing strategy, increasing VIP ticket revenue by 65% and tripling social media audience within 4 months.
For SwipeClock, launched a direct SaaS model across 4 acquisition channels, generating $5.5M in new client revenue and 7,000 qualified leads with $10M in potential revenue.
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Summary
Provided strategic guidance on media and customer acquisition for a key industry player.
Highlights
Advised on media strategy, optimizing channel selection and budget allocation to maximize reach and ROI.
Guided customer acquisition initiatives, leading to enhanced lead generation and conversion funnels.
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Summary
Served as a strategic advisor focusing on optimizing conversion rates and driving revenue growth.
Highlights
Provided strategic recommendations that significantly improved conversion rates across various digital platforms.
Advised on revenue optimization strategies, identifying new streams and enhancing existing models for sustained growth.
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Summary
Led a comprehensive digital transformation initiative for a direct marketing agency serving financial, healthcare, and energy sectors.
Highlights
Built an in-house digital agency from concept to operation, achieving over $4M in revenue within 18 months.
Increased digital revenue from $1M to $2.2M in the first year by expanding service offerings and forging strategic partnerships.
Developed a Medicare-focused digital campaign product that generated $4M in incremental revenue in its second year.
Spearheaded company acquisition strategy, culminating in the purchase of a mid-size NY ad agency to significantly scale digital capabilities.
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Summary
Optimized revenue for a media group reaching 40M+ consumers across 12 local news websites.
Highlights
Achieved a 100% increase in digital product sales and a 34% increase in digital ad sales within 12 months.
Launched a healthcare vertical strategy, generating $3M in gross sales in year one and scaling to $15M by year two.
Developed a proprietary content marketing platform, expanding first-party audience data collection by 45%.
Increased responsive website sales by 110% while reducing development time by 25% through process optimization.
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Summary
Directed multi-channel customer acquisition strategies for direct-to-consumer nutritional supplement and skincare brands.
Highlights
Activated 12 new products and 3 new brands across diverse marketing channels within 18 months.
Increased conversion rates by 25% across 18 e-commerce sites by integrating Google Analytics, heat mapping, and affiliate tracking.
Reduced monthly equipment costs by 20% and accelerated creative turnaround by 50% through the implementation of a digital 3D rendering studio.
Managed comprehensive multi-channel acquisition strategies, including SEM, social media, content marketing, and affiliate programs.
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Summary
Co-founded a full-service interactive marketing agency, establishing client strategy and operational frameworks for major brands.
Highlights
Generated over 1M Facebook fans for a key client through a 12-month integrated content and paid advertising strategy.
Orchestrated a comprehensive go-to-market strategy for a major spirits brand, integrating all digital channels with experiential events.
Established company-wide client reporting protocols and pitch presentation frameworks, enhancing consistency and professionalism.
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Summary
Drove customer acquisition and creative optimization for a multi-channel direct marketer and digital entertainment provider.
Highlights
Achieved 10% media cost savings year-over-year while consistently exceeding new customer acquisition quotas by 11% annually.
Led the development and sales of the B2B product “PCHBoost Sweepstakes,” securing clients including Wildfire (acquired by Google for $350M).
Established rigorous testing programs for creative optimization, leading to the identification of new control campaigns and winning promotion concepts.
Recognized twice with the CEO Recognition Award for outstanding performance and leadership contributions.
Volunteer
InvisiblePeople (Homelessness Advocacy)
|AI Research & Strategy Consultant (Pro Bono)
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Summary
Led a pro bono AI-powered research study to redesign messaging strategies for homelessness advocacy organizations.
Highlights
Designed a bias-free survey methodology using AI to eliminate leading questions and implement hidden scoring systems, enhancing data integrity.
Utilized synthetic data modeling to rigorously test assumptions and validate research methodologies before real-world deployment.
Applied advanced AI-powered analysis to segment diverse audience cohorts and synthesize actionable messaging insights for targeted campaigns.
Delivered a comprehensive messaging strategy guide that revolutionized traditional advocacy approaches, presented at the Corporation for Supportive Housing Conference and National Alliance to End Homelessness.
Generated significant investment interest for continued research, demonstrating the innovation and actionable results of the methodology.
Awards
CEO Recognition Award
Awarded By
Publishers Clearing House
Two-time recipient of the CEO Recognition Award for outstanding performance and leadership contributions.
CEO Recognition Award
Awarded By
Publishers Clearing House
Two-time recipient of the CEO Recognition Award for outstanding performance and leadership contributions.
Skills
AI & Marketing Technology
OpenAI API Integration, MCP-Based Agent Development, AI Vendor Selection & Implementation, AI Video Production Pipeline, Synthetic Data Modeling, Bias-Free Survey Design, Marketing Automation, AI-Powered Market Research, Predictive Analytics, CRM Strategy, Custom GPT Development.
Digital Marketing
SEO/SEM, Paid Social, Content Strategy, Lead Generation, Landing Page Optimization, Email Marketing, Multichannel Marketing, Digital Transformation.
Strategic Leadership
Go-to-Market Strategy, Business Development, Team Leadership, Fractional Executive Services, AI Transformation Management, Revenue Operations, Brand Strategy, Strategic Partnerships, Acquisition Strategy.
Specialized Expertise
B2B Customer Acquisition, Marketing Metrics Management, Revenue Optimization, Conversion Rate Optimization, ICP Refinement, Market Positioning.
Analytics & Optimization
Google Analytics, Heat Mapping, Affiliate Tracking, Creative Optimization, Data-Driven Strategy.
Project Management
Project Delivery, Process Optimization, Vendor Selection.